Online Video Punch

Online Video and SMEs

The popularity of video is helping SME – Small and Medium Enterprise use internet video as a potential tool. I went to YouTube and I see companies advertising their products and services. I can’t imagine any business Vertical which is not touched by the online video revolution. Whether it is services or brick and mortal verticals like auto/ real estate etc – online Video is a awesome medium to leverage. Companies like Turnhere are offering video production services to cater to this business segment.

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Internet Video News

Internet video news now accounts for 32 percent of all the video in their indexes – says ClipBlast. Local TV stations are also on the bandwagon – after seeing decline reveneues and audience in traditional media (TV, newspaper) .

Looks like online video is becoming mainstream – at a faster rate than expected by industry pundits.

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Internet Video Bridge To TV

According ABI Research “Internet video delivery services for TV playback such as gaming consoles are only beginning to see public adoption, these devices, as well as products such as Apple TV, will ultimately create significant pay-content revenue opportunities if consumer platform vendors can provide easy-to-use solutions with good quality and large libraries, while offering attractive pricing options, whether subscription, download-to-own, or rental.”

The bridge needed for internet video content to be delivered on TV – easily, cheaply ( or free) will be great for niche content owners. We will see content owners targeting a fragmentated audience. I’m talking about fragmentation to the smallest level – like a spiritual guru in India could teach spiritual management lessons to a group of (say 200) wall street executives.

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MetaCafe partners with Adap.TV

Adap.tv is a new advertising platform exchange – which wants to connect publishers and advertisers to match relevant advertising with online video content. Adap.tv has partnered with MetaCafe.

Adap.tv’s platform provides a monetization functionality that takes advantage of the video, offering viewer-friendly advertising and message placement functionality beyond traditional pre- and post-roll spots. adap.tv has developed sophisticated algorithms not only to analyze video content and determine the most relevant ad, but also to adapt in real time to viewer behavior — thereby increasing the success rates for publishers and advertisers.

A set of sophisticated methods scrutinizes each video, extracting a holistic understanding of its context using metadata, speech recognition, and video interconnectivity information. Once the video has been analyzed, proprietary machine learning algorithms make rapid decisions about which ads to serve, analyzing user behavior in real time to improve the relevancy of ad placement.

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ForSaleByOwner.com Videofied

ForSaleByOwner.com the leading website for sale by owner real estate site has decided to videofy it’s website. ForSaleByOwner.com has partnered with online video aggregator WellcomeMat.com to provide customized video tours with each property listed on the site.

WellcomeMat (http://www.wellcomemat.com/) provides array of services to make it easy fro the customer.

- Customers shoot a three- to five-minute video clip and upload it immediately to their listing

- Customers send the video in any format – via snail mail (usps) to the company for upload. Mailed video footage is available online within one week .

- It also has a listing of videographers in customers are of listing – cutomers can contact and hire these videographers to get a professional job done.

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