Online Video Punch

PBS collaborates with Blinkx

PBS is teaming up with Blinkx to make available it’s educational, news and public affairs content via internet video. The content will be searchable by users – making it easy to find and locate educational programming including content made for classroom learning.

On the same lines BrightCove has signed an array of deals with content providers – CBS, Hearst Newspapers, lifetime, TV Guide, etc to name a few. This is a clear indication that users are demanding multi platform distribution from content owners. Content owners not willing to embrace internet distribution will be ringing their own death bell.

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Comcast Gets Serious About Internet Distribution

Following YouTube, BrightCove, Joost, etc Comcast also wants to act as the aggregator and distributor of TV shows and premimum internet content. Comcast already buys programming from entetainment companies for it’s cable operations - now it wants to use the internet as another way to get to users.

According to WSJ - this step is coming at a time when Internet (the serial killer) is posing a serious threat to the cable business. Some high quality and niche videos are people piped through the internet directly to the users.

But success on the internet has different rules
- users do not want repurposed content
- users believe in free as the cost
- short attention span
- edgy targeted content
- unique and compelling stories
to name a few.

Let us see how Comcast fares in this medium…

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China Governement watchs IPTV and mobile TV with caution

The Chinese government and related enterprises want to keep a close watch on IPTV (Internet protocol television) and mobile TV technologies around the globe, an official from China ’s Ministry of Information Industry said yesterday.

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Meredith Corporation goes with ClipSyndicate

ClipSyndicate™ which I wrote about some time ago - enables broadcasters and other video content producers to realize new revenue streams and extend their brand into the “Long Tail” of the Internet just signed up another media company namely Meredith Corporation .

Meredith owns 14 television stations that reach nearly 10 percent of television households across the USA namely WGCL-TV (CBS), Atlanta ; KPHO-TV (CBS),Phoenix, AZ ; KPTV (FOX) and KPDX-TV (UPN), Portland , OR ; WFSB-TV (CBS), Hartford- New Haven , CT ; WSMV-TV (NBC), etc to name a few.

Through ClipSyndicate, Meredith will distribute content in a safe, legal environment and connect with audiences across the internet. Meredith wants to leverage the viral power of the Internet while keeping all rights intact.

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E-commerce companies being VIDEOFIED

The text-web to video-web transition has accelerated that anywhere i go - i see online video.
People remember 80% of what they see and hear - so it is plain simple. The web will be intenet video - text will continue to be there. Here is a list - some of which i have blogged before

- About.com is spending $75 million to create online videos of it’s content.
- HomeDepot is converting it’s DIY text - to DIY video.
- E-Commerce companies like Dell are putting more video to explain components to users.
- The Knot - an ecommerce and advice website - for brides has launched a internet TV show- promoting products and giving advice
- Massachusetts DOR (department of revenue) has video clips of important information
- HR block - all instructions are available in video and text format
…

Well i can continue on and on - video brings to life products, services,etc - and with a good story teller - getting the message across is easy.

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