Online Video Punch

Science of Persuasion via social media

More and more apps are going online - and the internet is becoming a computing platform. The success of Web2.0 companies
depends on mass adoption. Here marketing dollars do not equal success. Social networks are the key here.

Success = Mass Adoption. Mass adoption is fueled by people. People pursuading others to register (or try a particular service) becomes
it brings them some value (social value or monetary value/ could be tangible or intangible/could be for entertainment).

So Dr BJ Fogg of Standford University has created a course on Creating engaging apps in Facebook. They want to understand how motivation and influence operate on Facebook. The results could be extrapolated to other web2.0 apps as well.

in fact Dr BJ Fogg has written a paper on “Behaviour chain of online participation“. Quite interesting.

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