Online Video Punch

Viral Videos - measurement

2006 has been the year of YouTube and anti-advertising. Consumers are using DVRs to fast forward ads on TV and are clicking the forward/close button on the internet. Madison Avenue ads are being made irrelevant and ineffective.

Home-made videos made as pranks, fun, entertainment, etc suddenly become top of the world’s viral video chart. ViralVideoChart.com monitors the videos that are generating the most buzz in cyberspace in order to uncover the clips that are likely to become widely distributed online and promises to be the most comprehensive chart of online video footage. Daily and weekly charts are generated as well as individual weekly specialist charts tracking blogged about music, news, comedy, animal, video gaming and technology video clips.

The Viral Video Chart checks over 2 million blogs daily for videos that bloggers have linked to or embedded as part of their latest entries on the top three video sharing Web sites - YouTube, MySpace and Google Video.

Madison Avenue advertisers now have one place to go to analyse, measure, study, etc what causes a video to be a hit in a certain category and figure out any underlying trends/patterns/habits/behaviours of consumers. I think the charts provide a fascinating map of cultural moments, broad customer trends, social trends and shifts in behaviour.

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